What is subliminal perception? Does it certainly affect your brain and behavior? Subliminal CDs and programs are perhaps one of the most recent tools within the self-development field that provides the promise of helping people make dramatic life changes conveniently, inexpensively sufficient reason for little effort. But, from what degree does subliminal programming work? Perception may be the natural, normal way you obtain impressions from your own environment. Subliminal identifies information that’s perceived below the amount of conscious awareness. Normally, you pay conscious focus on an extremely small percentage of information that you have through our sense as well as your mind. These sounds probably include traffic noise, machinery, conversations, birds, insects, etc. Nevertheless you’re alert to this constant bombardment of stimuli, though it is perceived below your conscious awareness because of your extremely receptive and sensitive subconscious mind. Fascination with subliminal communication first developed soon after Freud presented his revolutionary proven fact that most of us have a concealed, unconscious mind.

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One of Freud’s contemporaries, Dr. O. Poetzle, developed and tested theories linked to the result of subliminal stimulation on dream content. In 1917, Poetzle was the initial scientist to show the close relationship between subliminal stimuli and posthypnotic suggestion. His discovery, called the Poetzle Effect, indicates that subliminal perceptions evoke dreams and actions days or weeks following the original perception. Within the last 50 years, many a huge selection of carefully controlled scientific tests have already been conducted on subliminal perception. A good amount of scientific data caused by decades of research indicates that subliminal perception occurs and information perceived subliminally does affect the unconscious or subconscious mind. & most importantly, subliminal programming has been proven to be a highly effective tool for influencing and changing behavior. Controversy over subliminal stimuli arises precisely since it does influence people’s behavior without their conscious awareness. It had been found that subliminal messages could possibly be masked in music or other audio programs.

An article with time magazine in 1979, titled, ‘Secret Voices,’ reported that nearly 50 shops within the U.S. Canada were utilizing subliminal messages within the music systems to lessen shoplifting and employee theft. One East Coast chain was reported to possess reduced theft by 37%, amounting towards the phenomenal savings of $600,000 over the nine-month period. An identical story inside the WALL STREET JOURNAL in 1980 stated installing a subliminal message system in a fresh Orleans supermarket accounted for a drop in pilferage loss from almost $50,000 per half a year to ‘the astounding figure of significantly less than $13,000’ – an in history low! Cashier shortages dropped from $125 weekly to significantly less than $10 weekly. In his scholarly work titled “Preconscious Processing,” Dr. Norman Dixon, a psychologist at University College in London, England, summarizes 748 scholarly clinical tests on subliminal perception. Contained in Dixon’s authoritative work is really a study by Zuckerman (1960), that revealed a subliminal stimulus can by-pass conscious intent, and this it creates it unlikely an individual would resist instructions that are not consciously experienced.

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Zuckerman required his subjects to create stories around Thematic Apperception Test cards. Superimposed for the ambiguous pictures within the cards were either the subliminal message, “Write More” or “Don’t Write.” So long as the instructions were subliminal, these messages had the required effect. However, when they were in a position to be perceived consciously, the messages had no consistent effect. Dr. Lloyd H. Silverman, a psychologist at NY University, have been in the forefront of subliminal testing for twenty years. His work, with over 40 sets of subjects, shows significant improvements in behavior after contact with selected subliminal messages. In the 1980 study, Silverman incorporated a subliminal message right into a treatment of half a band of smokers attempting to stop smoking using behavior modification therapy. A month after treatment ended, 66% of the group subjected to the activating subliminal stimulus were still non-smokers, weighed against 13% with the control group.

Silverman says the positive aftereffect of subliminal messages has become seen in assertiveness training classes, adolescents receiving psychotherapy, university students in group therapy, alcoholics in Alcoholics Anonymous counseling, and in people undergoing behavior modification for insect phobias and overeating. Articles inside the Journal of Counseling Psychology, Volume 29, 1982, reports on a report by Dr. Kenneth Parker, a psychologist at Queens College in NY. Dr. Parker’s research study was made to decide if subliminal messages can improve academic performance. Sixty students received visual subliminal messages utilizing a light-flashing device called a tachistoscope. 3 x weekly, before class, the students looked with the eyepiece on the tachistoscope and saw an easy flash of bright light, nothing more. Inside the four millisecond flash was embedded an individual sentence. The class was split into three groups, each finding a different message. Two messages were made to enhance academic performance; the 3rd was a control.